Small Business Struggles After Eaton Fire: Recovery Challenges

The wildfires sweeping through Los Angeles have left many local businesses struggling to survive, with some uncertain whether they’ll ever recover from the devastation. In Altadena, Nuccio’s Nursery, a family-owned business that has operated for 90 years, is facing an uncertain future after the Eaton Fire ravaged its property.

Jim Nuccio, the owner, spoke with heavy heart about the damage, noting that while many of his plants have survived, the infrastructure of the business is in ruins. “We’re very possibly getting close to retiring earlier than we thought,” Nuccio said. “Most of the buildings are gone, the equipment is gone, but quite a few plants are still alive.”

Although many of his rare azaleas and camellias are still intact, the lack of water and utilities has made it difficult to care for them. With an estimated $1 million in losses, Nuccio is desperately trying to find ways to water his plants to prevent further destruction. However, access to the property remains limited, and time is running out for his nursery.

On the other side of Pasadena, Donnie Bitonti, owner of Domenico’s Italian Kitchen, is also grappling with the aftermath of the wildfires. A family-run business for over six decades, the restaurant faced a direct threat when embers from the fire rained down on the building. “I didn’t think the building would be standing when morning came,” Bitonti recalled, but against all odds, the restaurant survived.

Also Read – Why Tiny Airborne Embers Are Key to Wildfire Expansion

Still, the challenges are far from over. Without power or utilities, Bitonti had to dispose of over $10,000 worth of spoiled food. The loss is devastating, but Bitonti is thankful his restaurant remains intact. “Once I’m up and running, I want to serve my community and give back to those in need,” he said, adding, “I want to feed the people who have lost everything.”

Pasadena’s Economic Development Division is offering relief to business owners like Bitonti. Grants ranging from $350 to $1,500 are available to help food and beverage employees and businesses recover. Additionally, L.A. County has allocated $10 million in grants to support displaced workers and businesses.

For small business owners like Bitonti, the road to recovery is slow, but there is hope. Bitonti has already expressed his desire to support others who have faced similar hardships. “I have friends that need a hot meal,” he said, showing his dedication to helping his community rebuild.

For those seeking more resources and support, the Disaster Loan Outreach Center at Pasadena City College’s Continuing Education Center offers assistance to small business owners. Further information can be found through L.A. County’s Emergency Resources website.

While the scars of these wildfires will take time to heal, the spirit of Los Angeles’ small business community remains strong as they work together to recover and rebuild.

Lailyah Duncan

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