In the aftermath of the devastating Eaton Fire, many small businesses in Pasadena are grappling with the effects of the disaster, but some are finding ways to rebuild and support their communities during these difficult times.
Burrito Express, a beloved local establishment that has been serving the community since 1978, is one of the businesses that narrowly escaped destruction. Despite the challenges, owner Deya Orozco wasted no time reopening her restaurant.
“When COVID hit, we thought that was the worst. But this fire, it’s beyond anything we’ve ever faced,” Orozco said. “We are thankful to still be here, to survive, and to be able to provide jobs for those who need them.” Orozco continues to serve her community with gratitude, offering food and employment to those affected by the fire.
Just a short distance away, Deluxe 1717 is doing its part to assist those impacted by the blaze. Owner Onil Chibas has dedicated the restaurant to providing free meals for the community, as well as serving as a donation hub for those in need.
“The hardest part is seeing how many of our friends, customers, and coworkers have been affected,” Chibas shared. Many patrons of Deluxe 1717, like Jill Vig, have lost their homes to the fire. “My house burned down. I have nothing left, but this means everything. Having a place to eat and feel safe is invaluable,” Vig said, her emotions evident as she expressed her gratitude for the support.
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Despite the ongoing efforts of business owners like Orozco and Chibas, Pasadena as a whole faces a significant economic challenge. “Before the fires, our town was bustling with visitors for the Rose Parade. Now, we’re dealing with the fallout from this destruction,” explained Lisa Dederian, a spokesperson for the city. “It’s crucial that we support our local businesses during this recovery period.”
Dederian urged residents to continue patronizing local establishments. “Our businesses are up and running. Please visit Pasadena and support our shops and restaurants. This is their livelihood, and your help can make a real difference in their recovery.”
For those looking to contribute further, Orozco expressed her desire to continue feeding the community. “We’d love to keep feeding people for as long as we can. The need is ongoing,” she said. Chibas, too, is determined to support his neighbors by extending his restaurant’s hours to accommodate those affected.
Pasadena is offering resources for small business owners seeking assistance, including a Disaster Loan Outreach Center at Pasadena City College’s Continuing Education Center. Additional support for residents can be found on the L.A. County Emergency Resources website.
As small business owners continue to rebuild, the resilience of Pasadena’s community shines through. With the support of locals and visitors alike, these businesses will be able to rise from the ashes and help their neighbors heal .
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