Starbucks is making big changes to its menu, cutting 13 lesser-ordered drinks as part of a larger effort to enhance efficiency and service. The company confirmed that these beverages will be phased out starting March 4.
“We’re simplifying our menu to focus on our most popular drinks, ensuring better quality, faster service, and a stronger identity as a coffee company,” Starbucks told TODAY.com.
Which Drinks Are Being Discontinued?
Customers will soon say goodbye to the following beverages:
- Iced Matcha Lemonade
- Espresso Frappuccino
- Caffè Vanilla Frappuccino
- White Chocolate Mocha Frappuccino
- Java Chip Frappuccino
- Chai Crème Frappuccino
- Caramel Ribbon Crunch Crème Frappuccino
- Double Chocolaty Chip Crème Frappuccino
- Chocolate Cookie Crumble Crème Frappuccino
- White Chocolate Crème Frappuccino
- White Hot Chocolate
- Royal English Breakfast Latte
- Honey Almondmilk Flat White
Also Read – Springlike Warmth Hits Southern California Before Cooling Trend Arrives
A Shift in Strategy
The decision to trim the menu aligns with a broader operational shift under Starbucks’ new CEO, Brian Niccol, who took over last fall. In a letter to employees, Niccol revealed that the company is also cutting 1,100 corporate jobs globally to streamline operations and boost efficiency.
Niccol aims to improve speed of service, especially during peak hours, and reinforce Starbucks’ role as a welcoming community space. The changes come as the company works to reverse a 2% decline in sales during its 2024 fiscal year.
While some fans may be disappointed by the menu reductions, Starbucks insists that the focus on fewer, high-demand drinks will lead to a better overall experience .
- Manhunt Underway for Inmate Who Escaped Los Angeles County Facility - April 30, 2025
- Deltopia 2025 Sees Dramatic Rise in Arrests, Citations in SoCal - April 28, 2025
- 71-Year-Old Man Arrested After 7 ‘Emotional Support’ Tigers Found at Home - April 27, 2025
